Winston, Wayne L.,  <br/><br/>
Marketing analytics :  data-driven techniques with Microsoft Excel / 
Wayne L. Winston. 
 - xxx, 690 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9788126548620 
<br/><br/><label>LCCN: </label>2013-954089 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Microsoft Excel (Computer file)
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research -- Data processing.<br/>Electronic spreadsheets.<br/>EXCEL. <br/>Marketing. <br/>Datenanalyse. 
<br/><br/><label>Dewey Class. No.: </label>658.80072  / WIN [ Shelf No. 67 ]