TY  - BOOK
AU  - Kumar, Nirmalya, 
AU  - Steenkamp, Jan-Benedict E. M., 
TI  - Brand breakout: how emerging market brands will go global 
SN  - 9781137467591 (pbk.)
U1  - 658.827 
PY  - 2015///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
KW  -  Developing countries
N1  - Originally published: 2013; Includes bibliographical references and index
ER  -