Kumar, Nirmalya,  <br/><br/>
Brand breakout :  how emerging market brands will go global / 
Nirmalya Kumar & Jan-Benedict E.M. Steenkamp. 
 - Basingstoke :  Palgrave Macmillan,  2015. 
 - xx, 256 p. :  illustrations ;  24 cm. 
<br/><br/> Originally published: 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781137467591 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.<br/>Branding (Marketing) -- Developing countries.<br/>Brand name products -- Developing countries.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM [ Shelf 80 ]