The power of co- creation : build it with them to boost growth, productivity, and profits - Ramaswamy, Venkatram; Gouillart, Francis J. (New York : Free Press, 2010)
Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change.
Includes bibliographical references and index.
Keywords: Creative ability in business; Business networks; Interorganizational relations