Ramaswamy, Venkatram. <br/><br/>
The power of co- creation :  build it with them to boost growth, productivity, and profits / 
Venkat Ramaswamy, Francis Gouillart. 
 - 1st Free Press hardcover ed. 
 - New York :  Free Press,  2010. 
 - ix, 276 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change. 
<br/><br/><label>ISBN: </label>9781451623543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Business networks.<br/>Interorganizational relations.
<br/><br/><label>Dewey Class. No.: </label>658.40714  / RAM [ Shelf 5 ]