TY  - BOOK
AU  - Linoff, Gordon S.
AU  - Berry, Micahel J. A.
TI  - Data mining techniques: for marketing, sales, and customer relationship management 
SN  - 9788126534722
U1  - 006.312 
PY  - 2011///
CY  - Indianapolis, IN
PB  - Wiley Pub.
KW  - Data mining
KW  - Marketing
KW  -  Data processing
KW  - Business
N1  - Berry's name appears first on the 2nd ed; Includes index
ER  -