Kaushik, Avinash.

Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik. - Indianapolis, IN : Wiley, c2010. - xxv, 475 p. : ill., maps ; 24 cm. + 1 CD-ROM (4 3/4 in.)

Includes index.


System requirements : PC running Microsoft Windows 98, 2000, NT4 (with SP4 or later), ME, XP, or Vista. Macintosh running Apple OS X or later. CD-ROM drive.

9788126542451

2010-280426

GBA974250 bnb


Web usage mining.
Internet users -- Statistics -- Data processing.
Internet marketing.
Web site development.

025.04 / KAU [ Shelf No. 12 ]