TY  - BOOK
AU  - Schmarzo, Bill.
TI  - Big data: understanding how data powers big business 
SN  - 9788126545452
U1  - 658.4038 
PY  - 2013///]
CY  - Indianapolis, IN
PB  - John Wiley & Sons
KW  - Business intelligence
KW  -  Data processing
KW  - Big data
KW  - Business planning
KW  -  Statistical methods
KW  - Data mining
N1  - Includes index; The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action
ER  -