Big data : understanding how data powers big business - Schmarzo, Bill. (Indianapolis, IN : John Wiley & Sons, 2013)
The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action.
Includes index.
Keywords: Business intelligence -- Data processing; Big data; Business planning -- Statistical methods; Data mining