Schmarzo, Bill. <br/><br/>
Big data :  understanding how data powers big business / 
 Understanding how data powers big business 
Bill Schmarzo. 
 - xxiii, 216 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/>The big data business opportunity -- Big data history lesson -- Business impact of big data -- Organizational impact of big data -- Understanding decision theory -- Creating the big data strategy -- Understanding your value creation process -- Big data user experience ramifications -- Identifying big data use cases -- Solution engineering -- Big data architectural ramifications -- Launching your big data journey -- Call to action. 
<br/><br/><label>ISBN: </label>9788126545452 
<br/><br/><label>LCCN: </label>2013-948011 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>016472701    Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence -- Data processing.<br/>Big data.<br/>Business planning -- Statistical methods.<br/>Data mining.
<br/><br/><label>Dewey Class. No.: </label>658.4038  / SCH [ Shelf no. 54 ]