TY  - BOOK
AU  - Gay, Richard
AU  - Alan Charlesworth
AU  - Rita Esen
TI  - Online Marketing: A customer -led approach 
T2  - "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover
SN  - 9780199239009
U1  - 658.872 
PY  - 2007///
CY  - New York
PB  - Oxford University Press
KW  - Internet marketing
ER  -