Gay, Richard <br/><br/>
Online Marketing :  A customer -led approach / 
by Richard Gay , Alan Charlesworth and Rita Esen 
 - New York :  Oxford University Press ,  2007 
 - xv, 538 p. :  ill ;  24 cm 
 - "This exciting, user-friendly textbook provides a colourful and engaging introduction to online marketing. It is suitable for students, studying internet marketing, e-marketing, e-commerce, or e-business, as part of specialised marketing programmes or mainstream business management programmes." -- From the back cover. .
<br/><br/><label>ISBN: </label>9780199239009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / GAY [ Shelf 71 ]