TY  - BOOK
AU  - Baker, Michael John.
AU  - Hart, Susan J.
TI  - Product strategy and management
SN  - 8131724286
AV  - 658.5 BAK
U1  - 658.5 
PY  - 2007///
CY  - Harlow, England ; , New York
PB  - FT Prentice Hall
KW  - Product management
KW  - New products
KW  -  Management
KW  -  Case studies
N1  - Includes bibliographical references (p. [504]-526) and index
ER  -