Baker, Michael John. <br/><br/>
Product strategy and management / 
Michael Baker and Susan Hart. 
 - 2nd ed. 
 - Harlow, England ;   New York :  FT Prentice Hall,  2007. 
 - 559 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. [504]-526) and index. 
<br/><br/><label>ISBN: </label>8131724286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products -- Management -- Case studies.
<br/><br/><label>LC Class. No.: </label>658.5  / BAK 
<br/><br/><label>Dewey Class. No.: </label>658.5  / BAK [ Shelf 63 ]