TY - BOOK AU - Swati [2013PGP053] TI - Brand Building and PR Campaign at Gray Routes T2 - Summer Internship Report in partial fulfillment of the requirements for the award of the Post graduate Diploma in Managemnet (2013- 2015) U1 - 658.827 PY - 2015/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management KW - Brand name products ER -