Kerber, Ronald L. <br/><br/>
Strategic product creation :  deliver customer satisfaction from every level of your company / 
Ronald L. Kerber and Timothy M. Laseter, with Max Russell. 
 - New York :  McGraw-Hill,  c2007. 
 - xviii, 318 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration. 
<br/><br/><label>ISBN: </label>0070659193 0070659192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Production engineering.
<br/><br/><label>LC Class. No.: </label>658.503  / KER 
<br/><br/><label>Dewey Class. No.: </label>658.503  / KER [ Shelf 64 ]