TY  - BOOK
AU  - Annacchino, Marc A.
TI  - New product development: from initial idea to product management 
SN  - 8131206777
AV  - 658.575 ANN
U1  - 658.575 
PY  - 2003///
CY  - Amsterdam ; , Boston, MA
PB  - Butterworth-Heinemann
KW  - New products
KW  -  Planning
KW  - Product management
N1  - Includes bibliographical references and index
UR  -  http://10.10.1.6/eresource/ProductionManagement/NewproductDevelopment.pdf 
ER  -