Annacchino, Marc A. New product development : from initial idea to product management / Marc A. Annacchino. - Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003. - xxxii, 567 p. : ill. ; 24 cm. + CD-ROM (4 3/4 in.) Includes bibliographical references and index. ISBN: 8131206777 Subjects--Topical Terms: New products -- Planning.Product management. LC Class. No.: 658.575 / ANN Dewey Class. No.: 658.575 / ANN [ Shelf 64 ]