TY  - BOOK
AU  - Ulwick, Anthony W., 
TI  - What customers want: using outcome-driven innovation to create breakthrough products and services 
SN  - 0070606404
AV  - 658.575 ULW
U1  - 658.575 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  -  Planning
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references (p. 189) and index; Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts
UR  -  http://connexion.oclc.org/WebZ/NewClientTag?sessionid=cnx04.prod.oclc.org-52368-eed3vczj-6umxdo:dbname=oluc 
UR  -  http://www.loc.gov/catdir/enhancements/fy0622/2005016744-b.html
UR  -  http://www.loc.gov/catdir/enhancements/fy0622/2005016744-d.html
ER  -