Ulwick, Anthony W.,    1957- <br/><br/>
What customers want :  using outcome-driven innovation to create breakthrough products and services / 
Anthony Ulwick. 
 - New York :  McGraw-Hill,  c2005. 
 - xxxv, 202 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 189) and index. 
<br/><br/>Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts. 
<br/><br/><label>ISBN: </label>0070606404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products -- Planning.<br/>Product management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>658.575  / ULW 
<br/><br/><label>Dewey Class. No.: </label>658.575  / ULW [ Shelf 64 ]