TY  - BOOK
AU  - Sonwani, Amit [2013PGP005]
TI  - Planning Strategic Improvements in Rural Marketing Initiatives Through Sales Promotions, Trade Promotions and Loyalty Programs
T2  - Summer Internship Report in partial fulfillment of the requirements for the Award of the Post Graduate Diploma in Management
U1  - 658.82 
PY  - 2015///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Sales promotion
ER  -