Sonwani, Amit [2013PGP005] <br/><br/>
Planning Strategic Improvements in Rural Marketing Initiatives Through Sales Promotions, Trade Promotions and Loyalty Programs / 
Amit Sonwani 
 - Shillong :  Rajiv Gandhi Indian Institute of Management ,  2015 
 - 25 p.:  ill., table,chart ;22 cm 
 - Summer Internship Report in partial fulfillment of the requirements for the Award of the Post Graduate Diploma in Management .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>658.82  / SON [ Shelf No. ]