TY - BOOK AU - Mishra, Abhishek Kumar [2013PGP002] TI - Market research and Competitive BEnchmarking for Potain Tower Cranes from Manitowoc, analysing customer's Perception of the Brand and Suggesting Recommendations to Improve Market Share T2 - Summer Internship Report submitted in partial fulfilment of the requirements for the Award of the Post Graduate Diploma in Management 2013-2015 SN - 0750601531 AV - IN PROCESS U1 - 658.83 PY - 2015/// CY - Shillong PB - Rajiv Gandhi Indian Institute of Management Shillong KW - Market research ER -