Market research and Competitive BEnchmarking for Potain Tower Cranes from Manitowoc, analysing customer's Perception of the Brand and Suggesting Recommendations to Improve Market Share /
Abhishek Kumar Mishra.
- Shillong: Rajiv Gandhi Indian Institute of Management Shillong, 2015.
- 33 p. : ill,tables, chart, forms; 20 cm.
- Summer Internship Report submitted in partial fulfilment of the requirements for the Award of the Post Graduate Diploma in Management 2013-2015 .