Mishra, Abhishek Kumar [2013PGP002]

Market research and Competitive BEnchmarking for Potain Tower Cranes from Manitowoc, analysing customer's Perception of the Brand and Suggesting Recommendations to Improve Market Share / Abhishek Kumar Mishra. - Shillong: Rajiv Gandhi Indian Institute of Management Shillong, 2015. - 33 p. : ill,tables, chart, forms; 20 cm. - Summer Internship Report submitted in partial fulfilment of the requirements for the Award of the Post Graduate Diploma in Management 2013-2015 .

0750601531

93-117396


Market research

IN PROCESS

658.83 / MIS [ IR Shelf ]