TY  - BOOK
AU  - Elliott, Richard H.
AU  - Percy, Larry.
TI  - Strategic brand management
SN  - 9780199260003
U1  - 658.827 
PY  - 2007///
CY  - Oxford ; , New York
PB  - Oxford University Press
KW  - Product management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -