Elliott, Richard H. <br/><br/>
Strategic brand management / 
Richard Elliott, Larry Percy. 
 - Oxford ;   New York :  Oxford University Press,  2007. 
 - xiv, 265 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199260003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Strategic planning.
<br/><br/><label>Dewey Class. No.: </label>658.827  / ELL  / [ Shelf 69 ]