TY  - BOOK
AU  - Moe, Wendy.
AU  - Schweidel, David A., 
TI  - Social media intelligence
SN  - 9781107031203 (hardback : alk. paper)
U1  - 302.23 1 
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Consumers
KW  -  Research
KW  - Social media
KW  - Marketing
KW  -  Social aspects
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -