Moe, Wendy. <br/><br/>
Social media intelligence / 
Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia. 
 - x, 194 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781107031203 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2013-030426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers -- Research.<br/>Social media.<br/>Marketing -- Social aspects.<br/>Internet marketing -- Social aspects.
<br/><br/><label>Dewey Class. No.: </label>302.23 1  / MOE [ Shelf 17 ]