TY  - BOOK
AU  - Tripathy, Sushree Lipsita (2012PGP099)
TI  - Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
U1  - 659.144 
PY  - 2014///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Marketing
KW  - Mass media
KW  - Industrial management
KW  - Web search engines
KW  - Internet marketing
ER  -