Tripathy, Sushree Lipsita (2012PGP099) <br/><br/>
Strategy in Advertising- Online Strategy, Content & Community Building and BTL Activation strategies for firms across industry domains / 
Sushree Lipsita Tripathy 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2014 
 - 23p. :  29cm 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Mass media<br/>Industrial management<br/>Web search engines<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>659.144  / TRI