TY  - BOOK
AU  - Gaurav, Prateek (2012PGP080)
TI  - Business Development involving Consumer Engagement and Catchment Analysis with Strategies for Service Gaps Identification
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
U1  - 658.8 
PY  - 2014///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Relationship marketing
KW  - Consumer behavior
KW  - Consumers
KW  - Marketing
ER  -