Gaurav, Prateek (2012PGP080) <br/><br/>
Business Development involving Consumer Engagement and Catchment Analysis with Strategies for Service Gaps Identification / 
Prateek Gaurav 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2014 
 - 23p. :  29cm 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing<br/>Consumer behavior<br/>Consumers<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / GAU