TY  - BOOK
AU  - Ratnam, Neelav (2012PGP071)
TI  - Strategy in Advertising: Online, Content & Community Building and BTL Activation strategies for firms across industry domains 
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
U1  - 659.1 
PY  - 2014///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Advertising
ER  -