Ratnam, Neelav (2012PGP071) <br/><br/>
Strategy in Advertising :  Online, Content & Community Building and BTL Activation strategies for firms across industry domains / 
Neelav Ratnam 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2014 
 - 23p. :  29cm 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / RAT