TY  - BOOK
AU  - Hemanth, Kattamuri (2012PGP044)
TI  - Digital media strategy - Marketing of B2B, B2C offerings and strategic alliances
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
U1  - 658.84 
PY  - 2014///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Electronic commerce
KW  -  Management
KW  - Internet marketing
KW  - Industrial marketing
KW  - Business enterprises
KW  -  Computer networks
ER  -