Bhaskar K. (2012PGP024) <br/><br/>
Formulation and execution of digital marketing strategy to acquire & retain B2C users / 
Bhaskar K. 
 - Shillong:  Rajiv Gandhi Indian Institute of Management,  2014 
 - 27p. :  29cm 
 - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014) .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management<br/>Strategic planning<br/>Consumer behavior<br/>Electronic commerce -- Management<br/>Internet marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / BHA