TY  - BOOK
AU  - Khaneja, Anchal (2012PGP008)
TI  - Strategic Roadmap for Titan's Entry into Ladies' Handbags Category
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate Diploma in Management (2012-2014)
U1  - 658.8342 
PY  - 2014///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Marketing technique
KW  - Consumer Behaviour
KW  - Handbag
KW  - Titan
ER  -