Qualman, Erik,    1972- <br/><br/>
Socialnomics :  how social media transforms the way we live and do business / 
Erik Qualman. 
 - Second edition. 
 - Hoboken, New Jersey :  John Wiley & Sons, Inc.,  2013 
 - xviii, 316 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 299-310) and index. 
<br/><br/>Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. 
<br/><br/><label>ISBN: </label>9781118232651 
<br/><br/><label>LCCN: </label>2012-026725 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social media -- Economic aspects.
<br/><br/><label>LC Class. No.: </label>HM742  / .Q83 2013 
<br/><br/><label>Dewey Class. No.: </label>658.872  / QUA [Shelf 80]