TY  - BOOK
AU  - Burby, Jason.
AU  - Atchison, Shane.
TI  - Actionable web analytics: using data to make smart business decisions 
SN  - 9780470124741
U1  - 658.4038 
PY  - 2007///
CY  - Indianapolis, IN
PB  - Wiley publishing
KW  - Web usage mining
KW  - Data mining
KW  - Internet users
KW  -  Statistics
KW  -  Data processing
KW  - Business enterprises
KW  -  Computer networks
KW  - Electronic commerce
KW  - Internet marketing
KW  - Web sites
KW  -  Design
KW  - Internet searching.
KW  -  sears
N1  - Includes index
N2  - Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization
ER  -