Burby, Jason. <br/><br/>
Actionable web analytics :  using data to make smart business decisions / 
Jason Burby, Shane Atchison. 
 - Indianapolis, IN :  Wiley publishing,  c2007. 
 - xxix, 256 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/> Provides information on developing a Web analytics strategy to help make strategic business decisions, plan a website, develop effective marketing, and create a culture of analysis within an organization. 
<br/><br/><label>ISBN: </label>9780470124741 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web usage mining.<br/>Data mining.<br/>Internet users -- Data processing.-- Statistics <br/>Business enterprises -- Computer networks.<br/>Electronic commerce.<br/>Internet marketing.<br/>Web sites -- Design.<br/>Internet searching. 
<br/><br/><label>Dewey Class. No.: </label>658.4038  / BUR [Shelf 79]