Selvakumar, K. <br/><br/>
A study of marketing of general insurance services in Madurai region / 
K. Selvakumar 
 - Tirunelveli :  Manonmaniam Sundaranar University ;  2011 
 - 258p.  ill, tables ;  30cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>India -- Madurai<br/>Insurance -- Marketing
<br/><br/><label>Dewey Class. No.: </label>368.954  / SEL