TY  - BOOK
AU  - Zurawicki, Leon.
TI  - Neuromarketing: exploring the brain of the consumer 
SN  - 9783540778288 (hbk.)
U1  - 658.8342 
PY  - 2010///
CY  - Berlin ; , London
PB  - Springer
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Marketing
KW  -  Psychological aspects
KW  -  swd
N1  - Includes bibliographical references and index; Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing
ER  -