Zurawicki, Leon. <br/><br/>
Neuromarketing :  exploring the brain of the consumer / 
Leon Zurawicki. 
 - Berlin ;   London :  Springer,  2010. 
 - xx, 273 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing preference and choosing -- Neural bases for segmentation and positioning -- Applying neuroscience and biometrics to the practice of marketing. 
<br/><br/><label>ISBN: </label>9783540778288 (hbk.) 
<br/><br/><label>LCCN: </label>2010-934211 
<br/><br/><label>Nat. Bib. No.: </label>GBB0A2717    bnb 10,N06    dnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015636043    Uk 1000032795    DE-101 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing.<br/>Consumer behavior.<br/>Marketing -- Psychological aspects.<br/>Neuromarketing 
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ZUR [Shelf 80]