TY - BOOK AU - Muthumani, M. TI - An analysis of marketing strategies for cell phones: A study with reference to cell phones users of Virudhunagar district, Tamil Nadu T2 - Thesis submmited to Kamaraj Madurai University in partial fulfilment of the requirements for the degree of Doctor of philosophy in commerce U1 - 658.8 CY - Virudhunagar PB - VHN Senthikumara Nadar College, 2013 KW - Marketing strategy KW - Cell phones ER -