Muthumani, M. <br/><br/>
An analysis of marketing strategies for cell phones :  A study with reference to cell phones users of Virudhunagar district, Tamil Nadu / 
M. Muthumani 
 - Virudhunagar :  VHN Senthikumara Nadar College, 2013 
 - xi, 251p. :  graph(some in color), tables ;  30cm 
 - Thesis submmited to Kamaraj Madurai University in partial fulfilment of the requirements for the degree of Doctor of philosophy in commerce .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy<br/>Cell phones
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUT