Kammili, Prasad T.S. <br/><br/>
Impact of advertisements on children in influencing family buying decisions / 
Prasad T.S. Kammili 
 - Hyderabad :  Jawaharlal Nehru Technology University,  2013 
 - 889p. :  ill. tab. ;  29 cm 
 - A synopsis submitted in the partial fulfillment of the requirements for the award of the award of the degree of Doctor of Philosophy .
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and children.<br/>Advertising.<br/>Children -- Attitudes.
<br/><br/><label>Dewey Class. No.: </label>659.10835  / KAM