TY  - BOOK
AU  - Maital, Shlomo.
AU  - Seshadri, D. V. R., 
TI  - Innovation management: strategies, concepts and tools for growth and profit 
SN  - 9780761935278 (paper back)
AV  - 658.4063 MAI
U1  - 658.4063 
PY  - 2007///
CY  - New Delhi ; , Thousand Oaks
PB  - Response Books
KW  - Technological innovations
KW  -  Management
KW  -  Case studies
KW  - Organizational change
KW  - Strategic planning
N1  - Includes bibliographical references and index; The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating
UR  -  http://10.10.1.6/eresource3/0004914.zip 
ER  -