Innovation management : strategies, concepts and tools for growth and profit - Maital, Shlomo; Seshadri, D. V. R., 1957- (New Delhi ; Thousand Oaks : Response Books, 2007)
The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.
Includes bibliographical references and index.
Keywords: Technological innovations -- Management -- Case studies; Organizational change -- Case studies; Strategic planning -- Case studies