Predictive analytics : the power to predict who will click, buy, lie, or die /
Eric Siegel.
- Hoboken, N.J. : Wiley, c2013.
- 302p. 23cm.
Includes index.
Liftoff! prediction takes action : the stock market -- With power comes responsibility : HP, Target and the police deduce your secrets -- The data effect : blogger anxiety and the economy -- The machine that learns : Chase and mortgage risk.
9781118356852
2012-047252
Social sciences -- Forecasting. Economic forecasting Prediction (Psychology) Social prediction. Human behavior.