TY  - BOOK
AU  - Duggirala,
TI  - Feasibility study and market entry strategy for launch of new tyre brand in Chinese market
T2  - Summer Internship Report submitted in partial fulfillment of the requirements for the award of the Post Graduate International Business (2012-2013)
U1  - 338.767832 
PY  - 2013///
CY  - Shillong
PB  - Rajiv Gandhi Indian Institute of Management
KW  - Tires
KW  -  Marketing
KW  - Tire industry
ER  -